This website respects the privacy of all users and ensures that the personal information provided by you is treated as confidential. We use your information to process any orders as quickly and efficiently as possible. Your information will only be used for other purposes after your permission. This website safeguards and respects your privacy through compliance with the Personal Data Protection Act, among other things.

Which information do we collect?

When you visit the website, our servers store your IP address, domain name and network ID. In some countries, including those countries in the European Economic Area, these details may be considered as personally identifiable data pursuant to privacy legislation. These data are aggregated in order to monitor the number of visits, average time spent on the website, pages viewed, and other user data. We use these data to measure the use of our website and to improve the website’s content. E-mail addresses and other personally identifiable data, such as first and last names, home addresses or other physical addresses, telephone numbers and other similar information, will only be known if these are voluntarily provided by visitors for registering a product purchase, newsletters and communication, sweepstakes, competitions or other participation in available interactive online activities. In order to receive the most recent information on our products, you can also voluntarily provide information on your family, including the names and ages of your children. You can also inform us of your due date. We require your express permission for the processing of this sensitive information.

Overview of data processing objectives
Using and sharing collected data

Personally identifiable data collected about visitors of this website are stored by us or our parent/subsidiary/sister companies (‘Affiliated Companies’), unless otherwise specified at the time of data collection. These personally identifiable data will not be sold, shared or otherwise divulged by us and our Affiliated Companies to parties not associated with the aforementioned companies, except in cases described below or in the event that disclosure is required by law.

The personal data you provide us with can be used for the following purposes: (1) to contact clients in the event of a recall, (2) to gain insight into and make improvements to the use of our website, (3) to notify prize winners, (4) to respond to specific visitor requests, (5) if applicable, to obtain parental permission for visitors younger than 16 years of age (or the applicable age of majority in the event this is higher in a certain country), (6) if applicable, to provide the necessary notifications to visitors or their parents or guardians, (7) to protect the security or integrity of our website when required, (8) to send you notifications and requests related to the website, our products or our Affiliated Companies, (9) to share your information with approved retailers and distributors for the promotion of our products, and (10) to promote and sell our products and/or our Affiliated Companies’ products to you in general.

What’s more, we may share your personal data with third party for the following purposes: service provision to us related to the purposes listed above, such as website hosting, professional services (including IT services and associated infrastructure), customer service, shipping of products ordered by you, operation of this website, auditing and similar services required for the operation of the website and services requested by you. In such cases, the data is shared solely for the intended purpose and not for own use by the service provider; related to an actual or possible company reorganisation, merger, sale, joint venture, cessation, transfer or other disposal of (part of) our activities, assets or shares; to authorised enforcement bodies, regulatory authorities or government bodies, courts or other third parties if we are of the opinion that disclosure is required (1) on the grounds of applicable laws or regulations, (2) to exercise, determine or defend our statutory rights, or (3) to protect your vital interests or those of others; and to other persons if you have given permission to this end.

The account you create in the Baby-Scan app is valid for 10 months. You are the sole owner of all images you save in this app at all times. Baby-Scan offers the option of retrieving the images from the app for two months after the account has been closed. After this, the images are permanently removed from the cloud. After these 12 months, baby-Scan is no longer responsible for these stored images. It will no longer be possible to request these images after this period.

Cookies, web beacons and online advertisements

So-called ‘cookies’ may be used you supply personalised information. A ‘cookie’ is a small data file that is sent to your browser by a website and is subsequently stored in your browser, so that we can recognise you upon your return.

Cookies are small units of information that are stored on your computer by your browser. Our website uses cookies in order to recognise you at any subsequent visits. The use of cookies is of great importance to the proper functioning of this website, but cookies with effects that may not be immediately apparent (such as Google Analytics) are also very important. Without visitor input, this website cannot gain insight into the use of the website and how it could be improved. Our cookies provide this website with information related to personal identification. You can change the settings on your browser so that you do not receive any cookies from this website.

Third party websites

This website may contain links to third party websites. We are not responsible for the contents or the privacy policy of those other websites or websites that they refer to in turn.

Your data protection rights

If you are a resident of the European Economic Area, or in certain other situations, you have the following rights pertaining to data protection (that you may avail of by contacting us via the details below):

  • the right to access, correct, amend or delete your personal data;
  • the right to appeal against the processing of your personal data, to ask us to restrict processing or to request transferability of your personal data;
  • the right to opt out of receiving marketing messages that we may send from time to time. You may exercise this right by clicking the ‘unsubscribe’ link in the marketing e-mails you receive from us. You can also select your preferences for marketing via e-mail, telephone and post at the time of registration or at any other time by contacting us via the contact details below;
  • the right to withdraw your permission in case we have collected and processed your personal data with your permission. Withdrawing your permission does not affect the lawfulness of processing actions carried out by us prior to your withdrawal, nor does it affect the processing of your personal data on the basis of lawful processing grounds other than your permission.

All requests from persons who wish to exercise their rights related to data protection are processed by us pursuant to the applicable privacy law.

You also have the right to submit a complaint to a data protection authority with regard to the collection and use of your personal data by us. For more information, please contact the data protection authority in your country.

Legal basis for the processing of personal data

Our legal basis for the collection and use of the personal data listed above is dependent on the personal data in question and the specific context in which it was collected.

However, we would normally only collect your personal data (1) if we require such to enter into or execute an agreement with you, for example when you buy our products, (2) if processing is in our legitimate interest and your rights do not supersede this interest, for example in order to match our marketing to you, or (3) if we have acquired your permission to this end. In some cases we may also be legally obliged to collect your personal data, or we may need your personal data for another purpose in order to protect your vital interests or those of others.

If we ask you to provide us with personal data in order to fulfil a legal obligation or to execute an agreement with you, we will explain the purpose and inform you on whether or not the provision of your personal data is mandatory (and what the possible consequences of not providing your personal data might be).

If we collect and use your personal data on the basis of our legitimate interests (or those of third parties), these interests are generally related to: managing our platform and the communication with you insofar as this is necessary in order to provide you with our services, responding to your queries, improving our platform, marketing activities, or in view of detecting or preventing illegal activities. We may also have other legitimate interests, in which case we will inform you on what these legitimate interests are.

If we collect sensitive information on you, such as information about your health (including your pregnancy status). we will ask for your express permission for the processing of this information.

If you have any questions or would like more information on the legal basis used for the collection and use of your personal data, please contact us via the contact details below.

Data retention

We retain the personal data collected from you insofar we can justify a permanent, legal reason for this, for example to provide a service requested by you, or to store your information for future marketing purposes or to comply with applicable laws or tax-related or accounting requirements.

If we cannot justify a legitimate business-related reason for the processing of your personal data, we will remove or anonymise this data. If this is not possible (for example because your personal data are stored in backup archives), we will securely store your personal data and refrain from further processing until such time removal is possible.


It is our policy that visitors to our website who are younger than 16 years of age (or the applicable age of majority in the event this is higher in a certain country), are not permitted to post or divulge information to our website without parental permission. You are required to supervise your children’s online activities and for this purpose, you may use tools for parental supervision (available from online services and software providers) that help to offer a child-friendly internet environment. The website is not intended for children younger than 13 years of age. We do not purposefully collect personally identifiable data from children younger than 13 years of age. If it becomes apparent that we have obtained personally identifiable data from a child younger than 13 years of age, we will remove this data.

Questions and amendments

If you have any further questions about this Privacy Policy, please contact us at any time by e-mail. Our team members would be pleased to assist you if you require information on your data or if you would like to amend your data. You have explicit right to correct your information. In the event our Privacy Policy requires amendments, this page will always contain the most recent information.

If you have questions or comments on how we use your personal data, please contact us by sending an e-mail to